Customer Service that Builds Loyalty - Webinar


Wednesday, February 10, 2027
1:00 PM - 2:00 PM (EST)
Category: Webinars

CUSTOMER SERVICE THAT BUILDS LOYALTY
Webinar on Customer Service presented by Mike McDole

Wednesday February 10   1:00pm EST / 12:00pm CST

Every customer interaction is an opportunity to strengthen relationships, build trust, and create a positive experience that keeps customers coming back.

This webinar is designed for employees across the LBM industry who interact with customers, whether at the counter, over the phone, in the yard, through specialty departments, or during deliveries.

Participants will explore practical strategies for communicating with professionalism and confidence, understanding customer needs, solving problems, handling challenging situations, and delivering consistent, quality service. The session will also address ways to stay organized, reduce costly mistakes, improve communication between departments, and work together to create a better overall customer experience.

Whether you're helping customers select products, coordinating orders, managing materials, or making deliveries, this webinar will provide practical tools to improve everyday interactions, strengthen teamwork, and build lasting customer relationships.

Who Should Attend?   Anyone who plays a role in the customer experience, including counter and inside sales, outside sales representatives, customer service teams, specialty departments, order coordinators, yard and warehouse staff, delivery drivers, and managers. Whether you work directly with customers or support them behind the scenes, this webinar offers practical tips to help your team deliver better service and build lasting relationships.

Presented by Mike McDole     Mike McDole has over 40 years of experience in the LBM industry, including two decades at a large regional dealer, where he served as SVP for 12 years (14 locations; 4 states; 2 truss plants; wall panel plant; custom millwork; 52 OSRs; & 25 ISCs). In 2021, he founded Firing-Line LBM Advisors, working with dealer clients across the US. Mike specializes in sales management, sales training, profitable growth strategies, operational efficiency, and bottom-line improvement. In addition to his LBM dealer clients, he also writes columns for industry publications, speaks at conferences, and has been a guest on numerous LBM webinars. He’s also a partner with Greg Brooks and his Executive Counsel on Construction Supply.    

$75 Per Attendee

Register by February 8

Presented by Mike McDole

For More Information:

Cates Mock

Cates Mock

Construction Suppliers Association

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(912)856-9330